SHIFT
Shift is a non-profit organization dedicated to providing personal transportation solutions to low income families and individuals. The organization is located in Tampa, Florida and services the surrounding areas. The identity was designed to be warm and comforting as well as cool and inviting. The upward shifting of the dot on the i as well as the shifting orange bar seen throughout the applications not only play on the word shift, but also represent the ability of the organization to help families and individuals transcend the economic and social struggles they are facing.
